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For donors verifying before they schedule

Is NMLP legit? Yes — here’s how to verify it yourself

If you found NMLP through a Google search and you’re weighing whether to schedule a pickup with someone you don’t know, you’re asking the right question. Below is everything you need to verify the operation in about five minutes — Google review profile, registered New Mexico business, public warehouse address, where donated books go, owner identity. Nothing claimed on this page is something you can’t check yourself.

Last verified October 2026 · Original research by Josh Eldred

The five-minute verification

Six public sources, each independently verifiable. None of them are controlled by me; they’re all third-party records that would surface the same way for any business.

1. The Google Business Profile

5.0 stars from 86 verified Google reviews. Every review is public, dated, and shows the donor’s real Google account. I respond to every one. If a pickup ever went badly, that’s where it would show up — and the rating has stayed clean.

Open the Google Business Profile →

2. The physical warehouse, anyone can drive past

5445 Edith Blvd NE, Unit A, Albuquerque, NM 87107. North Valley, just north of Comanche on Edith. There’s a covered 24/7 outdoor drop box outside the gate, near the road, accessible any time of day or night. You can drive past, look at it, leave a box of books in the bin and walk away if you want — no contact required.

Open in Google Maps →

3. The phone number goes to me directly

505-250-3804 is my personal phone. There’s no call center, no answering service, no sales team. If I don’t pick up, I call or text back, usually quickly. Try it before you schedule a pickup if you want to hear an actual voice.

Call 505-250-3804 →

4. New Mexico business registration is public record

NMLP is a registered New Mexico for-profit business, owner Josh Eldred. The New Mexico Secretary of State business search is open to the public. Search “New Mexico Literacy Project” or my name and the registration record comes up. There’s no hidden ownership, no foreign-state shell, no DBA chain.

Search the NM SoS business registry →

5. Where the donated books go

Children’s books I can’t resell go free to community literacy partners and Little Free Libraries. The UNM Children’s Hospital reading program took age-appropriate kids’ titles until they asked to pause. Little Free Libraries throughout the metro stock from the rotating shelf — you can walk up to one and look. The routing map lays out the rest.

See the full routing list →

6. Independent Yelp business listing

NMLP’s Yelp business profile is independently moderated. The category is “Donation Center,” the address matches the warehouse, the phone number is the same one that goes to me. Yelp verifies businesses before approving the listing — it’s a separate platform from Google and shows the same NAP data, which is what donors and search engines use to confirm a business is real.

Open the Yelp business profile →

What the operation actually looks like

Modest. One owner. One warehouse. One van. The point is to be as real as possible so there’s nothing for a donor to imagine.

Josh Eldred, owner of New Mexico Literacy Project, in the Albuquerque warehouse
Josh Eldred, owner-operator. Same person who answers the phone and drives the pickup van.
Interior of the NMLP book donation warehouse on Edith Boulevard in Albuquerque
The warehouse interior at 5445 Edith Blvd NE, Unit A. Where the books actually go after pickup.
The 24/7 outdoor book donation drop box at the NMLP warehouse
The 24/7 outdoor drop box. Drive by, drop a box, walk away. No contact required.
The NMLP van that handles free book pickups across the Albuquerque metro
The pickup van. Marked, single vehicle, single owner-operator.
Josh sorting donated books in the NMLP warehouse
Sorting donated books in the warehouse. Each book gets evaluated and routed.
A Little Free Library in Albuquerque stocked from NMLP donations
A Little Free Library in the metro stocked from NMLP’s rotating donation shelf.

The warehouse on the map

5445 Edith Blvd NE, Unit A, Albuquerque, NM 87107. North Valley, just north of Comanche Road. The covered 24/7 drop box sits outside the gate, closer to the road than the warehouse. If you’re ever uncertain, drive by — the warehouse is real and it’s there.

Honest about what NMLP isn’t

Not a 501(c)(3) charity. NMLP is a for-profit New Mexico business. Donations are not tax-deductible and I don’t issue tax receipts; a written acknowledgment (date and approximate quantity) is available on request. If you need a tax receipt, Goodwill or Friends of the Public Library are both registered nonprofits that can issue one.

Not a bonded mover or junk-removal company. I take books, magazines, journals, technical manuals, encyclopedias, sheet music, photo albums, VHS, DVDs, CDs, audio cassettes, vinyl, and a few specialty paper categories, plus clean, wearable clothing, usable outdoor gear, and household electronics. I do not haul furniture, large appliances, mattresses, paint, hazardous waste, or construction debris. For those, you want a junk removal company — I’ll happily tell you which Albuquerque-area ones I’ve seen do good work.

Not a national chain. Single owner-operator (me), single warehouse (Edith Boulevard), single phone number (505-250-3804), single vehicle. The operation is intentionally small enough that I’m the person you talk to and the person who shows up.

Not an estate liquidator, appraiser, or auction house. I do free donation pickup. I don’t appraise, auction, or broker individual books; every donated box is sorted by hand at the warehouse, and rare books are researched before they’re listed.

Not building a database of you. I don’t collect personal information beyond the logistics of the pickup — name, address, phone, what to expect at the door. Nothing is sold to third parties; nothing is used for marketing.

Frequently asked verification questions

Is the New Mexico Literacy Project legitimate?
Yes. NMLP is a registered New Mexico for-profit business owned by Josh Eldred, operating from a leased commercial warehouse at 5445 Edith Blvd NE, Unit A, Albuquerque, NM 87107. The business has a public Google Business Profile with a 5.0-star rating from 86 reviews (as of October 2026), a phone number that goes to the owner directly (505-250-3804), and donation-forward routing through Little Free Libraries throughout the metro (past recipients include the UNM Children’s Hospital reading program, paused at their request). Every claim on the site can be independently verified.
Is NMLP a 501(c)(3) charity?
No. NMLP is a for-profit business that operates as a free donation service for books, magazines, and other media. Donations are not tax-deductible, and there is no tax receipt; I can give you a written acknowledgment of the donation (date and approximate quantity) on request. The operation is funded by the resale margin from books that have value (sold through Amazon, eBay, and specialty channels), plus the revenue from a regional pulp recycler that takes the unsalvageable books. If tax deductibility matters to you, Goodwill or the Friends of the Public Library are both registered 501(c)(3) nonprofits and can issue receipts for the IRS.
Where is the NMLP warehouse?
5445 Edith Blvd NE, Unit A, Albuquerque, NM 87107. It’s a real warehouse with a 24/7 outdoor drop box accessible any time of day or night. Drive by, look at it, leave a box of books in the drop bin if you want, no contact needed. The address is on every page of the site, on the Google Business Profile, and on the van magnet.
Who is Josh Eldred?
I’m the owner-operator of NMLP — same warehouse, same person every time. I’m the one who answers the phone, drives the pickup van, and sorts the books in the warehouse. There’s no call center, no sales team, no commission-based subcontractors. The phone number on every page (505-250-3804) goes to my personal phone. There’s a photo of me on the about page, the GBP, and on this page above. Reach out and I’ll meet you at your driveway personally.
How can I verify NMLP myself before scheduling a pickup?
Five minutes of verification: (1) Look at the Google Business Profile at g.page/r/CUqgS5ZckgpAEBM — read the 86 reviews, see the photos, check the response history. (2) Drive past the warehouse at 5445 Edith Blvd NE, Unit A — there’s a covered 24/7 drop box outside the gate, near the road. (3) Call 505-250-3804 — Josh answers personally; if he doesn’t, he calls back. (4) Search the New Mexico Secretary of State business search for “New Mexico Literacy Project” or owner Josh Eldred — registration is public record. (5) Read the donation routing map — it shows where each kind of donated book goes after sorting.
What if NMLP shows up and the pickup goes badly?
Tell me on the spot or text afterward. The 5.0-star rating from 86 Google reviews is on Google Business Profile, public, and reviewed by Google for authenticity — anyone can leave an honest review and I respond to all of them. If a pickup ever goes badly, that’s where the public record lives, and I prefer to fix problems directly rather than have a bad review unresolved. So far the rating has stayed clean because I’m the one doing the work and the operation is small enough that every pickup matters.
Is there a hidden catch?
No. Donations are free, pickup is free, no fees, no fuel surcharges, no minimum in the core metro, no upsells, no membership. The operation runs on the resale margin from books that have value (most don’t), plus paper-recycling revenue. I don’t ask for personal information beyond what’s needed for pickup logistics (name, address, phone). Donations are not tax-deductible because NMLP is for-profit, but neither side of the donation involves money changing hands.

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Verified? Schedule the pickup.

If everything checks out for you, text 505-250-3804 with photos and an address. Free pickup across the Albuquerque metro, or use the 24/7 drop box.